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India’s Pay TV User Pie Has Shrunk By A Third
There are 54 million fewer paid television users than what the industry thought. Here’s why...
26 Jul 2019, 12:19 PM IST
Mapping only paid subscribers, new rules that make users pay for only what they view, and a cheap data boom have shrunk India’s television pie—by nearly a third.The nation has 116.3 million active pay TV subscribers of cable and direct-to-home services as of April 1, according to data shared by the Telecom Regulatory Authority of India on its website. The regulator has changed norms to only count paid users with set-top boxes, instea...
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