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India’s Consumption Slowdown May Not Be That Bad
The FMCG industry’s sales volumes rose at their slowest pace in seven quarters, but things may not be as bad as they appear.
18 May 2019, 08:30 AM IST
The consumer goods industry’s sales volumes rose at their slowest pace in seven quarters in January-March and managements point to slackening demand, particularly in rural markets battling agrarian distress. But things may not be as bad as they appear.Weaker growth can be blamed on weaker demand, but only partly. The other key reason is a high-base—or stronger-than-usual sales numbers in the year-ago period when the nation was emergi...
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