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India’s Cinemas Bank On The South To Kick-Start Recovery
India’s multiplexes are banking on south-Indian movie releases to kick-start a meaningful recovery.
08 Jan 2021, 02:43 PM IST
Looking to win back viewers addicted to Netflix or Amazon Prime Video during the pandemic as cinemas were shut, India’s multiplexes and single-screen theatres are banking on south-Indian movie releases to kick-start a meaningful recovery.“It’s regional films, Tamil, Telugu, Bangla, that are making big money post lockdown. For such movies, their respective state collections are very high compared with Bollywood or Hollywood where enti...
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