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Indians’ Love For Rs 5 Snacks Is Unhealthy For FMCG Companies
Consumer goods makers are relying on small, affordable packs to drive volumes more than ever.
06 May 2019, 01:30 PM IST
The growing demand for everything in bite-sized helpings in India is extracting a price.Consumer goods makers are relying on small, affordable packs to drive volumes more than ever. Nowhere is it more evident than in the snacks market. But demand for chips, namkeen and salted peanuts in Rs 5 packs is so high that it’s hurting the margins of manufacturers.“Lower price point packs squeeze margins,” Chandu Virani, founder of Balaji Wafe...
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