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Indian Carmakers Test Subscriptions For The Netflix Generation
Carmakers seem to have taken the cue from video streaming platforms in their bid to stimulate demand and sales.
13 Oct 2020, 08:41 PM IST
India’s pandemic-battered automakers are testing if young buyers will use cars like they subscribe to Netflix or Amazon Prime.Maruti Suzuki India Ltd., the nation's largest carmaker, last week launched a long-term subscription programme. “Car ownership in India is considered a status symbol but the rising cost is changing customers’ mindset,” Shashank Srivastava, executive director (marketing and sales) at Maruti Suzuki, told Bloombe...
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