Indian Carmakers Test Subscriptions For The Netflix Generation
Employees apply the finishing touches to Volkswagen AG Vento automobiles on the production line at the Volkswagen India Pvt. plant in Chakan, Maharashtra, India. (Photographer: Udit Kulshrestha/Bloomberg)

Indian Carmakers Test Subscriptions For The Netflix Generation

India’s pandemic-battered automakers are testing if young buyers will use cars like they subscribe to Netflix or Amazon Prime.Maruti Suzuki India Ltd., the nation's largest carmaker, last week laun...
BQ Install

Bloomberg Quint

Add BloombergQuint App to Home screen.