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In Regions Hit by Recession, Gen Z Is Turning Out to Be Frugal
Scarred by financial crises and unemployment, they’d rather shop secondhand stores.
29 Apr 2019, 04:28 PM IST
(Bloomberg Businessweek) -- The kids of Generation Z are about to become the planet’s biggest consumer spending force. That portends many opportunities in the globe’s two largest economies, the U.S. and China. But retailers and brands in many developed nations with less robust economies aren’t cheering. That’s because their Gen Z youth have grown up in the shadow of financial crises and economic recessions, leaving them indelibly mar...
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