In Regions Hit by Recession, Gen Z Is Turning Out to Be Frugal
High-school junior Edward Morrow, left, walks with relatives in Lincoln, Nebraska, U.S. (Photographer: Daniel Acker/Bloomberg)

In Regions Hit by Recession, Gen Z Is Turning Out to Be Frugal

(Bloomberg Businessweek) -- The kids of Generation Z are about to become the planet’s biggest consumer spending force. That portends many opportunities in the globe’s two largest economies, the U.S...
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