Premium Brands Are Driving Growth Of India’s Detergent Market
HUL detergent brand Surf Excel at a supermarket in Mumbai. (Photographer. Santosh Verma/Bloomberg News.)

Premium Brands Are Driving Growth Of India’s Detergent Market

Affordable packs and lower taxes have prompted more Indians to switch to branded, costlier detergents.Premium brands, including Surf Excel, Comfort, Tide, Ariel and Henko, are driving growth for ma...
BQ Install

Bloomberg Quint

Add BloombergQuint App to Home screen.