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Premium Brands Are Driving Growth Of India’s Detergent Market
Premium detergent brands are growing at the cost of mid- and mass-market categories.
07 Aug 2019, 09:44 AM IST
Affordable packs and lower taxes have prompted more Indians to switch to branded, costlier detergents.Premium brands, including Surf Excel, Comfort, Tide, Ariel and Henko, are driving growth for makers of personal care products. And that has come at the expense of mid- and mass-market offerings.Consumers are opting for premium detergent brands as there is very little price difference between a mid and a premium brand, Dhanraj Bhagat,...
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