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How Indian Audit Firms Lost Out To The Big 4
How Big 4 gained dominance in India.
20 Aug 2019, 04:28 PM IST
In 2002, a local chartered accountancy firm thought it was time to protect itself from the shift in the nation’s audit market. The economy had opened a decade earlier, and the four largest global auditors were gaining ground. To avoid losing business, Shridhar and Santhanam joined an international accounting network.PKF International allowed use of brand name, referred clients, shared work knowledge and oversaw quality without contro...
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