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Honda Has A Best-Selling Sedan In India. That’s The Problem.
For more than a decade, Honda’s City was a sign of upward mobility in India. Then it started losing momentum.
12 Jan 2021, 02:58 PM IST
For more than a decade, Honda’s City was a sign of upward mobility in India, helping the Japanese automaker grow in a market dominated by small cars. Then it started losing momentum.The mid-sized sedan is still the leader in its category but faces competition from the Hyundai Motor India Ltd.’s Verna and Maruti Suzuki India Ltd.’s Ciaz. The bigger problem is that Indians don’t love sedans as much. Compact sports utility vehicles domi...
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