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H&M Wants More Customers to Recycle Their Clothes
Fast-fashion discards are being shredded, and the fibers can be used in new garments.
03 Oct 2019, 06:59 PM IST 
Storage of raw-materials to be shredded at the SOEX plant, Wolfen, Germany. 11.000 tons shredded per year, shredded fiber will be remixed according to clients needs, e. g. usage in car industry among others. PHOTOGRAPHER: FELIX BRÜGGEMANN FOR BLOOMBERG BUSINESSWEEK
(Bloomberg Businessweek) -- Retailers, especially fast-fashion chains such as H&M, are under pressure to lead the way on sustainability. And consumers want to know more about the life cycle of their purchases. H&M started collecting used garments from its customers in 2013, partnering with I:Collect, a Swiss reuse and recycling logistics company that picks up clothing and shoes in more than 60 countries. H&M moves the items to distribution centers. I:CO buys the merchandise and transports it to a partner recycling facility.
To contact the editor responsible for this story: Dimitra Kessenides at dkessenides1@bloomberg.net
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With assistance from Bloomberg