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Gen Z Is Blowing Open the Market for Men’s Makeup
Companies target younger males who grew up with less rigid gender boundaries.
13 Jul 2019, 06:28 PM IST
(Bloomberg Businessweek) -- When Yota Nakamura’s girlfriend said he should spruce up his look, he went shopping. The 22-year-old university student in Osaka purchased toner, moisturizer, and a tinted face primer—yes, makeup—made by a Japanese brand called Fiveism x Three. Now Nakamura, a neuroscience student, is thinking ahead to next year, when he’ll start a job as a consultant in Tokyo. He wants to make sure he has the right found...
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