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Germ-Killing Brands Now Want to Sell You Germs

Corporations that have built brands dedicated to killing bacteria are investing in microbiome research and startups. 

Germ-Killing Brands Now Want to Sell You Germs
A worker uses a microscope to examine yeast and bacteria in a sample during the Grupo Modelo SA Corona brand beer brewing process at the Cerveceria Yucateca Anheuser-Busch InBev SA facility in Merida, Mexico. (Photographer: Mauricio Palos/Bloomberg)
(Bloomberg Businessweek) -- It was a snowy week in February 2009 when David Whitlock packed up his three-bedroom apartment near Cambridge, Mass., and moved into his van. Then 54 years old, the inventor had spent all his money, almost half a million dollars, on worldwide patent filings for a newfound obsession: a type of bacteria, culled from soil samples, that he theorized would improve skin disorders, hypertension, and other health ...
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