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Consumers Turn Tight-Fisted Even As India Looks Beyond Lockdown
Indians are curtailing their spends on consumer goods. Here’s why.
17 Sep 2020, 09:39 PM IST
It’s playing out as expected. As the national lockdown wore on in April and May, Indians stocked up on everything from staples to biscuits and ready-to-cook items. There was also a burst of pent-up demand when economic activity resumed slowly June onwards. Now, both those effects are wearing off, as many economists had warned would happen.Consumption in rural India, which was strong in the initial phases of the lockdown when the Covi...
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