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Consumers Take To Fizzy Drinks As Consumption Slowdown Hits Juices
In a curious reversal of fortunes, the carbonated drinks category is now growing faster than juices.
18 Nov 2019, 08:39 AM IST
In a curious reversal of fortunes, the carbonated drinks category is now growing faster than juices.This turns on its head the problem that has long affected fizzy drink makers—a shift in consumer preferences towards healthier beverages.But as consumption slows across the Indian economy, price is back to being the king. And cola companies are winning that game. A litre of juice costs Rs 100 on average. In that same amount you can get...
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