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Consumer Goods Makers Offer Higher Incentives To Retailers As Demand Stagnates
Consumer companies offer higher margins to retailers to push demand
14 Oct 2020, 03:31 PM IST
Makers of soaps to deodorants are offering retailers incentives to push products as the demand has tapered off following an initial burst after India eased lockdown restrictions.Companies have increased margins by 3-4% for soaps and 4-5% on other personal care categories such as hair oils and body lotions, according to distributors that BloombergQuint spoke to. Typically, they offer from 6-7% to as high as 18% in the category.India a...
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