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Consumer Goods Makers Are Coming After Your Pocket Change More Than Ever
Why consumer goods makers are flooding the market with Rs 5-20 packs.
15 Apr 2019, 06:22 PM IST
Nearly three decades after it started, India’s sachet revolution is only getting bigger.The nation’s largest consumer goods makers are not just selling shampoos and biscuits in smaller, affordable packs but also branded dairy products, cosmetics, beverages and more. Users in smaller cities and rural areas, they said, are willing to switch to premium brands.“We find a tremendous increase in demand for small Rs 5 to Rs 20 packs. People...
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