Natural Cycles. (Source: Official Twitter Page of Natural Cycles)
(Bloomberg Businessweek) -- Late one evening last February, Raoul Scherwitzl posted a tweet that, even in this age of oversharing, might have seemed a little too personal: He and his wife, Elina Berglund, would stop trying to avoid pregnancy and begin trying to have a baby. “As of now, the founders of Natural Cycles are switching from Prevent to Plan,” he wrote from Stockholm. “May the odds be in our favor.”