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Aston Martin Has a Lot Riding on Its New, $189,000 SUV
The company’s cars are missing sales targets, and the stock has lost more than 70% since its IPO in 2018.
16 Nov 2019, 01:41 AM IST
(Bloomberg Businessweek) -- A year ago it looked like investors and supercar fans who’d missed out on Ferrari NV’s blockbuster initial public offering in 2015 might get a second chance with Aston Martin Lagonda Global Holdings Plc. There was the rich British motoring heritage, aggressive performance, and Aston’s movie star allure as James Bond’s vehicle of choice. So what could possibly go wrong? Turns out, pretty much everything.
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