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Americans Are Drinking Less Beer, But Craft Is King
Beer consumption fell in the U.S. in 2018 for the second year in a row after several years of virtually unchanged sales.
18 Jun 2019, 11:49 PM IST
(Bloomberg Businessweek) -- In 1873 there were 4,131 breweries in the U.S. Over the next century the number fell and fell, hitting a low—not counting Prohibition, when it went to zero—of only 89 in 1978. It wasn’t that Americans had stopped drinking beer; overall consumption was higher than ever. But the business was following the path of so many others in the Industrial Age, consolidating and squeezing ever more out of each manufact...
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