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A Startup Is Cashing In on India’s $1 Trillion Gold Stash
Rupeek Fintech keeps transactions discreet by coming to your home to pick up jewelry and heirlooms.
08 Nov 2019, 08:34 AM IST
(Bloomberg Businessweek) -- When Vijay Mhatre needed cash to make up a shortfall for his son’s engineering school tuition, he pledged his wife’s necklace and bangles. Instead of going to the nearest pawnbroker or bank, the 55-year-old called Rupeek Fintech Pvt Ltd., summoning a representative of the online gold lender to his 650-square-foot Mumbai apartment and sidestepping the ignominy of being seen pawning the family jewelry.
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