58 Words and Phrases That Got Us Through a Crazy Decade in Business
(Bloomberg Businessweek) -- Brexit. Bigly. Fiscal cliff. Hipster antitrust. You can learn a lot about the decade we just got through by recalling the language we used—invented, repurposed, or plucked from obscurity—to describe it. So, here are 58 words and phrases, mostly business-related, that define 2010-2019. They’re in chronological order of their peak in popularity, according to Google Trends.
With apologies to Barbra Streisand (and Merriam-Webster, which originated this pun), here is ... The Way We Word.
Oil production didn’t peak; this phrase did.
too long; didn’t read
Adjective for loans with few covenants to protect lenders.
too big to fail
Month of the release of the HBO film of that name.
As in, “Occupy Wall Street.”
chronic traumatic encephalopathy
The fatal interdependence of indebted banks and indebted governments.
Huge spike for swipe left but not for swipe right. Why?
The fear that an electric car will run out of juice.
Depression-era term revived by Harvard economist Larry Summers.
Greek exit from the euro zone, which didn’t happen.
zero lower bound
The theory that interest rates can’t go negative.
British exit from the European Union, which will happen.
Trump actually said “big league,” but bigly is so much more Trumpian.
Make America Great Again
But “1%” is trendless.
deaths of despair
Spiked in the U.S., where it refers to people addressed in the Development, Relief and Education for Alien Minors (DREAM) Act.
Tide Pod Challenge
Teens daring each other to eat detergent.
Operation Car Wash
The South American corruption scandal.
France’s protest movement.
Green New Deal
Leaving a relationship, or a job, without saying goodbye.
Modern Monetary Theory
As in the environmental message, “There is no Planet B.”
“Belt and Road” initiative
Cannabidiol, a derivative of marijuana.
Such a common word that there was no sharp spike when it began to catch on as a gender-neutral singular pronoun. Same story with “woke,” which peaked in November 2019
To contact the editor responsible for this story: Eric Gelman at firstname.lastname@example.org
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