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Motorcycle Maker KTM Passes Harley and Aims at Kawasaki
Motorcycle Maker KTM just surpassed Harley-Davidson as the leading motorcycle maker outside of Asia.
18 Jun 2019, 04:52 PM IST
(Bloomberg Businessweek) -- In 1991, Stefan Pierer took over KTM, a failing Austrian manufacturer of motorcycles trying to counter aggressive rivals from Japan. A no-nonsense turnaround expert who at age 35 had already revived and auctioned off makers of ski boots and building materials, Pierer figured he’d spend a few years fixing KTM before moving on to the next challenge. Fast forward 28 years, and KTM is building as many bikes in...
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