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One Pass to Ski Them All
Alterra and Vail Resorts are going head to head snapping up resorts. Can they save skiing and make it a viable business?
05 Mar 2019, 06:16 PM IST
(Bloomberg Businessweek) -- Even among the world’s most polished ski resorts, Deer Valley—with its vast carpets of flawlessly groomed snow spread across four Utah peaks—was always conspicuously clubby. Skiers can pick up a free copy of the Wall Street Journal on their way to the fire, while instructors eat lunch in separate employee cafeterias, lest they mingle with the guests. “The idea was to replicate the service and experience of...
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