Facebook Ads, Rebranding Knowledge and Exit the Rich

(Bloomberg Opinion) -- My Tuesday morning train reads:

Insiders Pocket Gains on Buybacks, Vexing Regulator (Wall Street Journal); see also Betting on New S&P 500 Stocks Like Twitter? It’s a Risky Game (Wall Street Journal)
Pivot to traditional: Direct-to-consumer brands sour on Facebook ads (Digiday)
What Helps or Hurts Investment Returns? Here’s a Ranking (Bloomberg Opinion); see also Smart Beta Performance Isn’t Worth the Cost (Bloomberg Opinion)
Is the U.S. Due for a Recession? (A Wealth of Common Sense)
Web of elite Russians met with NRA execs during 2016 campaign (McClatchy); see also Arron Banks “met Russian officials multiple times before Brexit vote” (the Guardian)
The Rich Are Planning to Leave This Wretched Planet (New York Times)
Under Trump, “America First” Really Is Turning Out to Be America Alone (New Yorker); see also President Trump Is What Happens After Republicans Spend Decades Rebranding Knowledge as Elitism and Ignorance as Bliss (Daily Beast)
Why a Decline in Insects Should Bug You (Wall Street Journal)
Fossil Discoveries Challenge Ideas About Earth’s Start (Quanta Magazine); see also Plate Tectonics May Be Essential for Life (Quanta Magazine)
The Incomparable Greatness of Rafael Nadal at the French Open (The Ringer)