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Prabhudas Lilladher Report
Zee Entertainment Enterprises Ltd.’s network share was up 70 basis points QoQ to 17.7% in Q2 FY22 on the back of 30 plus new launches across markets.
New channels contributed 1.2% of viewership share and management highlighted plans to launch ~28-30 new shows going ahead.
Even on the digital side, new launches in H2 are expected to be higher than H1 (24 new shows were launched).
We maintain our positive stance on Zee Entertainment as-
gradual re-opening of economy should result in strong domestic ad-revenue recovery in H2,
digital business has started gaining momentum (revenue up 17% QoQ) on the back of engaging content catalogue and
uncertainty surrounding boardroom decision risks is expected to reduce given the impending merger with Sony Pictures Networks India Pvt Ltd.
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