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ICICI Direct Report
United Breweries Ltd. is the biggest beer player in the domestic market, a sector largely dominated by multinational companies (~85% of the market).
In culmination of an investigation into alleged cartel behavior (period spanning 2009- 18), Competition Commission of India has penalised United Breweries, Carlsberg (Rs 121 crore) and All India Brewers Association (Rs 6 lakh), while providing respite to Anheuser-Busch InBev.
The commission has held two former Managing Directors, Chief Sales Officer and Head of Strategic Planning and Analytics of the company liable for anticompetitive conduct.
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