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ICICI Securities Report
Tata consumer Products Ltd. is getting aggressive in coffee with the launch of new store keeping units of Rs 2 and Rs 10 under Tata Coffee Grand brand - that's the insight from our conversation with dealers in Maharashtra.
They told us -
1. there have been price hikes in tea portfolio while there were no pricing actions in Tata Salt (except 5% hike in October 2020),
2. demand of packaged tea has been marginally impacted due to price increase but these are transitory issues,
3. consolidation of supply chain with removal of stockist layer is largely complete,
4. trade margins of distributors were restructured with the consolidation of supply chain.
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