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Nirmal Bang Report
At a global level, there has been a movement towards alternative protein food products, especially towards plant-based protein food consumption, in the last two decades, with vegan and vegetarian food increasingly going mainstream in many developed countries.
To gain some insights into this growing trend, we went through articles, BCG’s report and interacted with a fast-growing domestic player.
While tracing the origin of this concept is difficult with many countries/regions following vegetarianism for centuries, the plant-based protein movement (with a growing chorus for veganism) began as a way of living that involves making prudent dietary and lifestyle choices to minimize harm to the environment as well as health.
Animal agriculture is one of the biggest contributors to greenhouse gas emissions globally and hence a plant based protein diet is being promoted to reduce adverse effects on the planet.
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