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Prabhudas Lilladher's IPO Report
We are optimistic of FSN E-Commerce Ventures which operates Nykaa, India’s largest Omni channel play across beauty and fashion segments.
Nykaa has revolutionised the art of online retailing of beauty personal care products in India. Nykaa has been able to create strong consumer following and 70% repeat purchase led by-
inventory led BPC model which ensures authenticity and guarantee of quality
wide product range offered by Nykaa as against low fill rates, stock outs and limited assortment in physical stores
two million stock keeping unit’s, 3826 brands and availability in 24817 pin codes
consumer education through 1363 influencers, ~39500 Facebook posts (12.6 million followers) and 1.1 million You tube subscribers,
ability to bring global brands like Estee lauder, Huda Beauty, Charlotte Tilbury etc. to Indian consumers.
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