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Motilal Oswal Report
IndiaMART Intermesh Ltd. is India’s largest business to business online classifieds marketplace, with more 70% market share.
The platform has more than 6 million supplier listings for 68 million products across 10,000 plus categories from 1000 plus cities.
A strong network effect, resilience to supplier return on investment, diversified exposure, and robust search engine optimisation strength are the platform’s key differentiation factors.
Monetisation happens through priority listings and subscription packages. Buyers’ leads are made visible to suppliers. The channelisation of these leads is based on the package the supplier has opted for.
IndiaMART operates in a sweet spot, wherein high-growth small medium enterprises fuel the top line and a subscription-based model limits the risk of default.
Margins mirror the positive operating leverage from revenue growth in the business.
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