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Motilal Oswal Report
Amid the sharp recovery in consumer spends, we interacted with Mr. Ajay Varghese, vice president-buying with Omnicom Media Group, to understand the trends in corporate ad spends before the festive season and how broadcasters are preparing for recovery in their legacy business.
Key takeaways from the discussion are:
In H2 CY20, the Indian Premiere League is driving a large part of advertisement spends.
The IPL is an approximately Rs 3,000 crore event and spends on IPL have grown in 2020 versus that in 2019.
Currently, television and all other prominent advertisement channels are running full on inventories as corporates have blocked slots, reflecting the strong ad budgets by corporates due to the festive season approaching and economic activity picking up.
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