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ICICI Securities Report
Mahindra & Mahindra Ltd. launched its much-awaited mid-size sports utility vehicle XUV7OO which has several segment-first features on interiors, exteriors (e.g. advanced driver-assistance systems, smart door handles) with class-leading power (155-200 horsepower) and an attractive price (ex-showroom: Rs 1.2 million-1.5 million).
The product is also the first to be branded under the exclusive SUV-only M&M logo.
Our first impression of the product remains favourable and with consumers increasingly preferring the SUV body type (Q1 FY22 volume contribution: ~46% for domestic passenger vehicle market (ex-Vans)), we believe, XUV7OO (aided by Thar) could set M&M on the path of profitable market share gains in the segment.
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