Metro Brands IPO - Pan India Footwear Player With Strong Brand Portfolio: ICICI Direct

Metro Brands IPO - Pan India Footwear Player With Strong Brand Portfolio: ICICI Direct

A pair of women sandals sold by Metro Shoes. (Source: Company website)

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

ICICI Direct's IPO Report

Metro Brands Ltd. has evolved in a one-stop shop for all footwear needs by retailing wide range of branded products for the entire family and for every occasion including casual and formal events.

The company primarily follows 'company owned and company operated' model through its own multi branded outlets and exclusive outlets. It operates through ‘Metro’, ‘Mochi’ and ‘Walkway; branded multi brand outlets and ‘Crocs’ branded exclusive brand outlet.

Metro Brands caters to wide range of price points across economy (Rs 500-1000), mid (Rs 1001-3000) and premium (more than Rs 3001). It has the highest realisation per pair of ~Rs 1300 compared to other major footwear players.

Company follows an asset light business model with all the products sourced through outsourcing arrangement without own manufacturing facility.

Click on the attachment to read the full IPO report:

ICICI Direct Metro IPO Review.pdf
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