Kalyan Jewellers - IPO Review: ICICI Direct

Kalyan Jewellers - IPO Review: ICICI Direct

An employee displays gold rings inside a Kalyan Jewellers store during the festival of Dhanteras in Noida. (Photographer: Prashanth Vishwanathan/Bloomberg)

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ICICI Direct Report

Established in 1993, Kalyan Jewellers Ltd. is one of India’s largest jewellery companies having ~6% market share in the organised jewellery space.

The company designs, manufactures and sells a wide range of jewellery products at varying price points for uses ranging from jewellery for special occasions such as weddings, which is its highest selling product category, to daily-wear jewellery.

Over the years, the company has successfully expanded to become a pan-India player with 107 showrooms across 21states in India and 30 showrooms located in the Middle East.

One of the key strengths of the company has been to operate as a hyperlocal jewellery player.

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ICICI Direct Kalyan Jewellers IPO Review.pdf
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