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KR Choksey Report
Indigo Paints Ltd. consistently seeks to launch first-to-market products by identifying niche product opportunities and introducing products that address these requirements.
They first introduced their metallic emulsions in 2005 and have since entered new markets by introducing other differentiated products with regularity, and most recently introduced their PU Super Gloss Enamel in 2016 and Dirtproof & Waterproof Exterior Laminate in 2017, resulting in a portfolio of 7 Indigo differentiated products as of Sept. 30.
Indigo Paints has strategically undertaken brand-building initiatives to gain visibility with prudent use of resources, gradually increasing branding and marketing expenses consistent with the growth of their business.
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