Indian FinTech Industry - Buy Now Pay Later; How To Pick A Winner? Systematix

Indian FinTech Industry - Buy Now Pay Later; How To Pick A Winner? Systematix

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Systematix Research Report

We interacted with Lizzie Chapman, Founder and Chief Executive Officer of Zestmoney – a large buy now pay later (BNPL) player in India.

BNPL products are growing globally due to:

  1. faster single-factor checkouts versus two-factor verification for other payment options,

  2. lower marketing expense for marquee brands for order uptick and

  3. increased sales being offered to merchants.

BNPL is offered in three formats globally:

  1. 30-day BNPL,

  2. pay in three to four installment BNPL and

  3. long tenor BNPL products.

30-day BNPL offers high touch customer engagement but low profitability and low take rates, leading to low volumes of Rs 1 billion per month.

Click on the attachment to read the full report:

Systematix India FinTech - Buy Now Pay Later - how to pick a winner.pdf
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