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ICICI Securities Report
Aditya Birla Fashion and Retail Ltd. announced a strategic partnership with Flipkart group (Walmart-owned India’s leading digital commerce entities) with latter investing Rs 15 billion in the company for a minority 7.8% stake.
With this capital raise, Aditya Birla Fashion can strengthen its balance sheet and accelerate growth, enabling it to emerge as a strong omni-channel player.
Flipkart, on the other hand, will be able to strengthen its range of brands through Aditya Birla Fashion’s wide distribution network and retail infrastructure.
This partnership aims to leverage complementary strength of both the companies to build scale for brands and expand overall reach, in our view.
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