Godrej Consumer Products - Strategy Playbook Is Clear, It's All About Execution From Now: ICICI Securities

Godrej Consumer Products - Strategy Playbook Is Clear, It's All About Execution From Now: ICICI Securities

The Godrej Industries Ltd. logo is displayed on a safe in the company’s showroom in Mumbai, India. (Photographer: Adeel Halim/Bloomberg)

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ICICI Securities Report

Godrej Consumer Products Ltd. under Sudhir Sitapati's leadership is targeting double-digit underlying volume growth over the medium term. . No ifs and buts. We like it. The presentation was jargon-free (a rarity in consumer staples!); it had measurable targets and granular build-up of growth.

Godrej Consumer's refreshed template includes-

  1. focus on penetration-led growth,

  2. focus on category development (we reckon the thought process is that cost of category development is lower than that of chasing market shares),

  3. reducing complexity (can't agree more),

  4. focus on core,

  5. larger, impactful innovations with higher patience and staying power and

  6. save (gross margins, discounts, overheads, non-media above the line) and invest (in media, sampling, talent, digital, automation, distribution).

Click on the attachment to read the full report:

ICICI Securities GCPL Company Update.pdf
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This report is authored by an external party. BloombergQuint does not vouch for the accuracy of its contents nor is responsible for them in any way. The contents of this section do not constitute investment advice. For that you must always consult an expert based on your individual needs. The views expressed in the report are that of the author entity and do not represent the views of BloombergQuint.

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