Dolat Capital: Innerwear Segment Check - Recovery In North Better Compared To Rest Of India

The improvement in innearwear sales is likely to continue in Q3 as consumer offtake gathers momentum ahead of festive season.

A shopper walks past an advertisement for Jockey International Global Inc. underwear at a Big Bazaar hypermarket, operated by Future Retail Ltd., in Mumbai, India (Photographer: Dhiraj Singh/Bloomberg)

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Dolat Capital Report

In the light of re-opening of retail channels, we interacted with distributors in the innerwear industry across regions in the domestic market to assess the current demand supply dynamics.

Key highlights of our interaction was as follows —

Our channel checks suggest that the northern region is recovering faster compared to other parts of the country.

In addition, states like Bihar, where lockdown was extended in Q2 FY21 have recovered to near pre-Covid-19 levels.

Channel partners believe that the improvement would continue in Q3 and consumer offtake is expected ahead of festive season.

Click on the attachment to read the full report:

Dolat Capital Lens View Innerwear North Region.pdf
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