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HDFC Securities Retail Research Report
Over the past few years, ayurveda has gained currency with the new-age consumers seeking traditional remedies for their health and personal care needs.
The demand for ayurvedic healthcare products, particularly in preventive healthcare and immunity building witnessed a surge in the wake of the Covid-19 pandemic.
While many companies have joined the immunity bandwagon, Dabur India Ltd., with its 136-year-old heritage, traditional herbal positioning, and strong research and development, claims the ‘right to win’ here.
Besides healthcare, Dabur India has strong positioning in various categories including fruit juices, oral care and hair care, all of which have natural/ayurveda at its heart.
Dabur India is a unique play on fast-growing ayurveda sector.
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