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KRChoksey Research Report
The Indian fast moving consumer goods industry has recovered sharply after several states eased the lockdown restrictions as the second wave of Covid-19 slowed down in the month of June 2021.
The sharp recovery in the month of June has helped the FMCG industry to compensate the loss of sales and supply disruptions experienced in the first two months of the quarter.
The market has witnessed sales growth in the range of 12-15% in the first two weeks of June from the month earlier.
As the lockdown restrictions eased, the count of active kirana stores increased to 28% as there was a surge in rural demand.
While the second wave benefited hygiene and in-home consumption, it did hurt the discretionary demand and has badly affected the hotels, restaurants and catering sector.
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