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Dolat Capital's IPO Report
Cartrade Tech Ltd. is an online auto classifieds platform, operating several brands like CarWale, CarTrade, Shriram Automall, BikeWale, CarTrade Exchange, Adroit Auto and AutoBiz.
In the past few years, auto portal has emerged as a most convenient source for:
lead generation for dealers for consumer with high purchase intention
selection of products and price discovery for used car buyer and sellers and
original equipment manufacturers advertisement to push sales.
As digital spending is inching up due to the growing base of internet and smartphone users, auto portal would be dispensable for lead generation for OEMs (especially for smaller brands and new entry) and used car buyers, sellers.
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