Campus Activewear IPO - Key Player In Fastest Growing Sports Shoes Category: ICICI Direct

Campus Activewear IPO - Key Player In Fastest Growing Sports Shoes Category: ICICI Direct

Campus Activewear sandal. (Source: Company website)

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

ICICI Direct's IPO Report

Campus Activewear Ltd. has a pan-India trade distribution network with over 425 distributors servicing over 19200 retail touch points (major presence in northern region). In addition, it has an extensive online presence (direct-to-customer) which complements the trade channel in underpenetrated geographies.

It has a vertically integrated manufacturing process with 100% of shoe assembly operations done in-house. Furthermore, it manufactures 38% of sole requirements and 17% of uppers in-house.

Combination of in-house manufacturing facilities combined with integrated supply chain gives an edge over peers, with industry best lead time (120 days).

Campus caters to a wide range of price points across entry (~38%), mid (~21%) and premium (~41%). Revenue contribution from premium products has increased from 31% in FY19 to 41% in nine months-FY22.

Click on the attachment to read the full IPO report:

ICICI Direct Campus IPO Review.pdf
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