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Anand Rathi's IPO Report
Campus Activewear India Ltd. is the largest sports and athleisure footwear brand in India in terms of and volume in FY21 with ~17% market share in the branded sports and athleisure footwear in FY21.
Campus Activewear offers multiple choices across styles, color palettes, price points and an attractive proposition and has one of the widest portfolios of footwear products with 6,388 stock keeping units.
It has a strong presence in the men’s category with plus 80% sales contribution over FY19-21. Its sales from premium products has increased from ~31% of sales in FY19 to ~41% in nine months-FY22.
Its fashion-forward approach to retailing ensures it has a shorter design-conceptualisation-to-production cycle, enabling it to launch products in 120-180 days from conceptualisation. It intends to increase the number of styles and products in its women and kids’ categories.
It has annual manufacturing capacity to assemble 28.8 million pairs.
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