Bata India Q1 Review - Not Out Of The Woods Yet: ICICI Securities

Bata India Q1 Review - Not Out Of The Woods Yet: ICICI Securities

Bata slippers are displayed inside a Bata India Ltd. store in India. (Photographer: Prashanth Vishwanathan/Bloomberg)

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

ICICI Securities Report

Bata India Ltd.'s weak performance continued in Q1 (revenue declined 55% QoQ) due to operating restrictions.

Portfolio-specific headwinds (higher formal and fashion salience) continued to hurt; some of the peers have been less impacted though.

We note several initiatives by Bata to accelerate recovery-

  1. ramping up sales from new channels (ChatShop, Home Delivery, Store on Wheels),

  2. capturing semi-urban / rural demand through franchisee stores, and

  3. restarting promotional campaigns and new launches.

That said, the company is likely to be a key beneficiary of improved mobility as things normalise.

Inferior product mix (away from formals and fashion and more towards open style footwear), is likely to put further pressure on profitability till then.

Click on the attachment to read the full report:

ICICI Securities Bata Q1FY22 Results Update.pdf
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