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ICICI Securities Report
Broadcast Audience Research Council has released its viewership data for week 50 of CY20 (December 12-18).
December has seen new show releases by Star Plus and Colors in Hindi primetime general entertainment channel, but Zee Entertainment Enterprises Ltd. has held on its viewership share; expectation is completion of KBC-12 should help drive its share higher from week one of CY21.
Sun TV Network Ltd. has launched four new shows since November 2020 in Tamil primetime GEC, but its viewership share erosion continues with new low in week-50 at 33.8%, which is disappointing.
Sun TV viewership share has been partially hurt by Big Boss Tamil-four.
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