Affle India - Ride The Digital Wave With India’s Ad Tech Leader: Prabhudas Lilladher Initiates Coverage

Affle India - Ride The Digital Wave With India’s Ad Tech Leader: Prabhudas Lilladher Initiates Coverage

A woman looks at items of clothing for sale on a mobile phone in this arranged photograph in London, U.K. (Photographer: Hollie Adams/Bloomberg).

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Prabhudas Lilladher Report

We are initiating coverage on Affle India Ltd. on a positive note as -

  1. It is a play on rising digital adoption with mobile being the preferred channel,

  2. it operates in emerging markets that have high growth in digital advertising (30% compound annual growth rate over FY21-25E) and are underpenetrated at ~30% digital ad spend versus ~50% globally,

  3. it has differentiated end-to-end digital advertising capability with high return on investment driven pricing model,

  4. ability to expand addressable market share by profitably scaling up acquisitions with unique tech capabilities and

  5. Affle India has maintained above average margins despite operating in emerging markets with low unit economics.

Click on the attachment to read the full report:

Prabhudas Lilldher Affle India Initiating Coverage.pdf
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This report is authored by an external party. BloombergQuint does not vouch for the accuracy of its contents nor is responsible for them in any way. The contents of this section do not constitute investment advice. For that you must always consult an expert based on your individual needs. The views expressed in the report are that of the author entity and do not represent the views of BloombergQuint.

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