(Bloomberg) -- A digital asset investor who goes by the handle Metakovan and refuses to give his full name, announced that he is the buyer of the record-breaking $69.3 million digital artwork that sold Thursday. The image file is connected to a non-fungible token (NFT), which was “minted” just last month, and serves as its certificate of authenticity recorded via blockchain technology.
Christie’s auction house, which hosted the sale and accepted payment in Ether, confirmed his statement, also declining to reveal his legal name.
Metakovan is the chief financier behind Metapurse, a crytpo-based fund that acquires NFTs and other virtual properties; it claims to be the largest NFT fund in the world. In January, the company released a statement saying that, excluding works by Beeple, it had acquired a portfolio of $3.2 million worth of NFTs.
“I think this is going to be a billion-dollar piece,” Metakovan says in an interview over Google Hangouts. “I don’t know when.”
The work in question is a mosaic of 5,000 artworks made over the last 13 years by Mike Winkelmann, who goes by the artist name Beeple. Included in the mosaic are images of Abraham Lincoln spanking a baby Donald Trump, a giant rabbit eating children on a playground, and a muscled Tom Hanks beating up an anthropomorphic representation of the coronavirus.
The auction for Everydays: the First 5,000 Days opened for bidding on Feb. 25 and shot from $100 to $1 million in minutes. But it wasn’t until the final 10 minutes of the sale that the bidding action became particularly intense. The number quickly jumped from $14 million to $30 million. With seconds to spare, Metakovan placed the winning bid.
Monetizing NFTs
This isn’t the first time that Metakovan has bought works by Beeple. In a December auction of Beeple’s art on the online marketplace Nifty Gateway, Metakovan purchased 20 single-edition images for a combined $2.2 million. He later fractionalized them. Currently, those works have a market cap of $230 million, according to the cryptoasset price-tracking site Coinmarketcap.
In an interview a month before the Christie’s auction, Winkelmann spoke of that sale: “One guy in Singapore made a bunch of username accounts named after Greek philosophers—he tricked everybody and bought all 20 artworks,” Winkelmann explained. “He then locked those [artworks] using blockchain into another smart contract, and then fractionalized them.”
(Winkelmann did not respond to requests for comment about the Christie’s sale, though he did tweet something that cannot be reprinted.)
Twobadour, who jointly operates Metapurse with Metakovan, says they don’t currently have plans to sell fractional shares in Everydays.
“For now, very honestly, we just want to enjoy it and sort of try and come to terms with it, because it’s historic,” he says. “This is the third-most valuable piece ever sold by a living artist, and it’s almost inconceivable that we’re part of that history, so we’re just going to absorb it right now and are not thinking about any type of monetization of this piece.”
Buying the Everydays
“It was excruciating actually,” says Twobadour.
“It’s an unfamiliar experience bidding on Christie’s—it wasn’t very gentle on the nerves,” he continues. Of his role in the endeavor as the unofficial “steward of Metapurse,” he says, “I try to look for really significant NFTs. Metakovan is the founder of Metapurse, and he puts his money where my mouth is.”
“Twenty-two million visitors tuned in for the final minutes of bidding,” says Alex Rotter, Christie’s chairman of 20th and 21st century art. “There’s a lot of excitement out there, but there’s real interest, too. We had over 200 registrants for this auction that were really serious about it.”
Metakovan paid using Ether, the world’s second-biggest digital coin; approximately 42,329.453 ETH total, according to a Christie’s rep. Accepting crytpocurrency is a first for the 254-year-old auction house and a major nod to the payment form’s legitimacy. A 10:11 a.m. EST on Mar. 11, a short time after the lot hammered, Ether was trading at $1,815 to the dollar.
Money In Context
Not only is $69 million the most ever paid for a digital artwork, it’s just behind Jeff Koons and David Hockney for the auction record of any living artist, period. Taken out of the context of the art market though, that number is even more impressive.
That amount of money could buy you a collection of legitimate palaces in France, Ireland, and Italy, with about $30 million to spare; it could just get you the highly coveted Gulfstream G700, though let’s hope you have enough money for maintenance and air time; or you could leave the money in a conservative index fund and let it appreciate. Left alone for a decade and assuming annual compound interest of 7%, your money would more than double to $135.7 million.
And yet given how wildly NFTs have been appreciating—another one of Beeple’s pieces was bought for $67,000 last October, then flipped four months later for $6.6 million—the market would appear to also have the potential for outsize returns.
“We’re not engaging in things that feel bubbly to us,” Metakovan says of investing in NFTs. “There are so many things which can be out of control. It’s not regulated, which is a good and a bad thing, so there are going to be opportunities where people make money and people lose money.”
Metakovan, who says that he doesn’t own a house, doesn’t own a car, and “just tries to be physically light, so that I can pack and move around,” hasn’t yet sat down to admire the piece. “It is the most expensive purchase I’ve done,” he says.
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